BE A LIFESAVER TUCSON NEWS CONFERENCE

Thursday, February 23, 2012 - 5:30pm to 6:00pm
Who:  Tucson Mayor Jonathan Rothschild, Councilman Steve Kozachik, Dr. Karl Kern, co-director UA Sarver Heart Center, Claudine Messing, Steven M. Gootter Foundation, Ann and Rob Charles (Rob is a sudden cardiac arrest survivor and Ann is VP of the Kaimas Foundation)
 
What:  News  conference
 
Where:  Outside the north entrance to the  Hall of Champions, located on the north end of McKale Memorial Center, 1 National Championship Drive.
 
When:  Thursday, Feb. 23, 2012 ~ 5:30-6 p.m.
 
Why:  To announce the official kick off of the Be a Lifesaver Tucson campaign
 
About the Be a Lifesaver Tucson Campaign:
 
“Be A Lifesaver Tucson” is a cooperative effort among  the Steven M. Gootter Foundation, the Kaimas Foundation and the University of Arizona Sarver Heart Center.  The unique campaign will officially launch on Thursday, Feb. 23 at the UA vs. USC basketball game at McKale Center and continue through the month, concluding on Sunday, March 25 at the Gootter Grand Slam Charity Tennis Event at the Jim Reffkin Tennis Center at Randolph Park. The goal of the month-long initiative is to train more than  500,000 Tucsonans on the new Chest-Compression-Only method CPR.  Developed by the UA Sarver Heart Center Resuscitation Research Group, this methodsignificantly increases survival rates for victims of sudden cardiac arrest.
 
Studies have shown that many people can be effectively trained by watching a short demonstration video. In order to reach as many people as possible, the Be A Lifesaver Tucson Team has produced a 2-minute demonstration video narrated by Steve Kerr that will be circulated throughout the community via emails, PSAs and word of mouth, directing those interested to http://bealifesavertucson.org/learn-cpr-steve-kerr  to watch the video.  Additionally, for those who prefer to learn in person, training sessions will be offered throughout the month at various times and locations (see website for training schedules).
 
For additional information on Sarver Heart Center, please visit http://www.heart.arizona.edu/; Gootter Grand Slam, http://www.stevenmgootterfoundation.org ;  Kaimas Foundation, call Ann Charles at 520-977-5161