Project Reach `Reaches Out' during the 28th Annual Great American Smokeout With Training Opportunities to Teach Brief Tobacco Intervention Skills

Project Reach teaches strategies for talking effectively to tobacco users about quitting.

Project Reach `Reaches Out' during the 28th Annual Great American Smokeout With Training Opportunities to Teach Brief Tobacco Intervention Skills

Project Reach, a National Cancer Institute-funded project that teaches participants strategies for talking effectively to tobacco users about quitting, will attend the Great American Smokeout on Thursday, Nov. 18, 11:30 a.m. to 1:30 p.m., at El Presidio Park in Tucson, 255 West Alameda St (West of Pima County Courthouse). Project Reach wants to inspire people to reach out and help others quit smoking through its free trainings. The Great American Smokeout is a nationally recognized event.
A project of the University of Arizona Department of Family and Community Medicine, Project Reach will attend the Smokeout in collaboration with the American Cancer Society, American Heart Association, American Lung Association, Arizona Smokers' Helpline and Wingspan

"Project Reach is a study of how people-after receiving training--are able to help other people quit. It is not a quit-smoking study; it's a study for people who want to help somebody else. We're looking for helpers," says Myra Muramoto, MD, associate professor of Family and Community Medicine and the principal investigator for Project Reach.

"Research has shown that over 70 percent of tobacco users want to quit," says Dr. Muramoto. "They are more likely to permanently quit when they have people supporting them. And that's what our training does. We teach the support people effective strategies of helping tobacco users quit and stay quit without nagging or confrontation."

"The Great American Smokeout is a great way for Project Reach to reach people who have loved ones who smoke and teach them valuable skills to encourage quitting in a respectful manner, "says Julie Mack, Project Reach health educator.