Cody Cassidy, MA, has joined the University of Arizona Cancer Center (UACC) as communications and public affairs officer.
Cassidy will work closely with UACC Director Andrew S. Kraft, MD, and Meredith Mullins, JD, MBA, chief administrative officer, to deliver the Cancer Center’s message and further public awareness of cancer research, prevention, detection and treatment to the public at large, as well as to UACC’s patients and the broader cancer community. He will serve as UACC’s representative to the National Cancer Institute’s Public Affairs Network. In addition, he will work closely with the UA Health Sciences Office of Public Affairs and Development Office to engage a broad spectrum of constituents, both locally and at the national level.
Cassidy graduated from the UA with both his graduate and undergraduate degrees in communication, working as a teaching and research assistant as part of his graduate program. Prior to joining the UA Cancer Center, he served as the communications director for the Office of the Pima County School Superintendent for more than five years. There, he worked with public officials and school district leadership statewide to advance communication strategies and messaging models to public, private and home-school constituents. One of his primary efforts centered on developing branding and message strategies for education initiatives involving public and private-sector partnerships, including The STEMAZing Project, Love of Reading, the School Health Innovation Partnership, the Arizona Regional Education Centers, the Southern Arizona Regional Education Center and the United Way’s Cradle 2 Career efforts.
“We are delighted to have Cody on board. He brings a `big-picture’ approach and the ability to execute on those individual pieces necessary to advance the communications strategy that ultimately will help us achieve our mission to prevent and cure cancer,” said Mullins.
Cassidy’s initial focus will be to develop the UA Cancer Center’s communication strategy to compliment the Center’s five-year strategic plan, implemented earlier this year. Among other activities, this includes reaching out to individuals and groups in Southern Arizona, Yuma, Pinal County and Greater Phoenix. The UACC recently opened a 220,000-square-foot facility at Dignity Health’s St. Joseph’s Hospital in downtown Phoenix, significantly increasing the center’s ability to clinically serve an expanded constituency.